This is the last post for The Fly and these are some closing thoughts.
A few years ago I read an article about restaurants. Food service is a fickle business even in the best of circumstances. A good restaurant owner, this article said, is able to tell when an establishment is a hit or if it is time to get out.
There is no shame in closing a restaurant, it said. It’s just a matter of reading the market correctly and knowing when to recover your assets before it is too late. In other words, if you take the exit today, you live to play another day.
Over the last three years, I’ve been putting it out there on this blog for several reasons. First, I wanted to voice a few observations that I felt were underrepresented in the current dialog. I wanted to explore some themes like the state of business, government and society, and the varieties of public behavior. In doing so I hoped to discover one or two things about myself.
Second, I wanted to connect with like-minded people and use the internet to build a bit of community that I find is missing from my workaday life. C.S. Lewis is credited with saying that we read to know that we are not alone. I started this blog for much the same reason.
Lastly, I just wanted a place were I could write what I wanted, when I wanted, and how I wanted, and in so doing refine my craft.
It has become clear to me that–with the possible exception of the third item–none of these things have happened. Or rather, not happened to the extent that three years’ worth of effort would warrant. Now am not so sure that blogging is the solution.
The article about restaurants said that it takes about two years to build your reputation and customer base. By the third year you should be breaking even, and year four and five you should begin to turn a profit.
The Fly was never about money, of course. Instead, I was working with intellectual capital. And I have spent heavily on this effort without yet breaking even. Overall, the results have not been encouraging.
So the time has come for me to leave off and invest in another endeavor.
Thank you to everyone who has visited, liked and commented on The Fly. I have greatly appreciated that interaction.
If you want to continue the conversation, leave a comment below or message me using firstname.lastname@example.org and we can find a new forum.
So off I go to find whatever is next….